Last month the annual ‘Gastro Glasto’ that is the Taste of London played host to a wide variety of deliciously alluring food and drinks brands, with an equally inspiring mix of weird and wonderful packaging on display. From the on-trend, eco-packaged, coconut waters of COCO Easy, to the bright, summer beach bags by Portlebay Popcorn, it was an event as equally pleasing to the eye as it was to the taste buds.
Immediately after arriving at Taste we were impressed by the innovative design of the COCO Easy ring pull coconuts on display near the entrance. Not only were the economic benefits of the natural packaging hugely appealing, the unique and practical design feature (using real coconuts!) definitely helps the product stand out among a plethora of coconut drink brands at the show. Simple, sustainable and stylish - we loved it!
The City of London Gin stand was hard to miss this year, particularly as they were offering free samples! The Sloe Gin was particularly popular as crowds looked for refreshing ways to relax in the sunshine.
The Sipsmith stand was also popular for Gin lovers seeking summery cocktails. The bustling bar area was instantly recognisable from afar with the brands iconic large copper Swan head surrounded by an array of shimmering bottles.
Popcorn is another growing trend for emerging start-up companies, each with their own unique approach to packaging. Joe and Stephs, Portlebay Popcorn and ProperCorn were just a few of the brands on show. We loved the fun, illustrative designs, which perfectly matched the unusual but delicious range of flavours like Worcester sauce and sun-dried tomato - a personal favourite! The simple approach of bold bands of colour by Portlebay Popcorn perfectly captures the feeling of fun at the seaside.
As temperatures increased Tea became a popular refreshment, with companies such as Massis and T2 offering colourful thirst-quenching iced teas supported by equally bright packaging. The bold, minimal designs of T2 are very different to traditional tea brands, and were certainly eye-catching. However, it does raise the question of how far a brand operating in a global market can push the ‘look cool’ barrier without compromising on shop-ability and product clarity.
If you missed out on this occasion fear not, Taste of London’s festive equivalent will be held at Tobacco Dock on November 19th - 22nd. You can get tickets here!