RDesign
R Design
News & Events
02/12/2015
Thinking inside the box!

Against a backdrop of increasing public awareness of food waste it's no surprise that the frozen foods industry is extolling the virtues of frozen food. Yet while the benefits are irrefutable, the market remains static overall with only minor gains in value last year. It's about time the category received an injection of fresh creative ideas, and we believe we can help!

Our Inuits are on a mission to defrost a rigid consumer perception that frozen food is merely a 'cheap and cheerful' alternative to fresh. This couldn't be further from the truth, but brands and retailers must harness design to do a better job of communicating the benefits and countering the negatives. 

To find out how our approach & expertise can help your brand please give us a call - we'd love to hear from you.

In the mean time, we hope you like our icy creations, and who knows...one could be winging their way to you soon!