RDesign

Hemsley

Paint is Homebase's largest category. Their prestige range needed to challenge the established players. Evoke a sense of timeless authority through its classic shades and exquisite ingredients.

Name Generation, Identity, Packaging, Guidelines

Hemsley

Paint is Homebase's largest category. Their prestige range needed to challenge the established players. Evoke a sense of timeless authority through its classic shades and exquisite ingredients.

Name Generation, Identity, Packaging, Guidelines

Achieving credibility was key to our approach. The name stirs up a feeling of authentic British heritage. Quality and class. An identity as durable as the paint itself. 

Achieving credibility was key to our approach. The name stirs up a feeling of authentic British heritage. Quality and class. An identity as durable as the paint itself. 

Next Case Study Botanics