Boots — Beautiful hair

Boots — Beautiful hair —

‘Beautifully scientific’

Challenge: Boots wanted to strengthen their roots in haircare - drawing on the power of the Boots heritage to create a credible, efficacious range which looks as compelling as the leading brands.

  • Brand positioning
  • Naming
  • Brand identity
  • Packaging
  • Guidelines

Solution: A powerful range with scientific cues and premium finishes that stood up to the competition. Strong colours gave the range great stand out and ease of navigation.

Toni & Guy

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‘Fashion week to high street’

Boots — Liberelle

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Boots — Liberelle

‘Bringing freshness to the category’