Botanics —

‘The power of plants’

Challenge: First launched in 1995, Botanics had lost its soul and looked cold and clinical. We needed to reposition the brand to reflect the natural story and help it become a leading global brand, delivering highly efficacious plant-based beauty solutions.

  • Brand positioning
  • Brand identity
  • Tone of voice
  • Packaging
  • Digital
  • Off-pack communication
  • Guidelines
  • Brand book
  • Brand guardianship
Botanics DigitalBotanics with rose-hipBotanics face scrub, bath creme, hydration burstBotanics with ginkgoBotanics style guide 01Botanics style guide 02Botanics before & after

Solution: We designed a simple modern identity that captured heritage and reflected the brand values of natural simplicity and the power of plants. The product range is clearly segmented by each extract and its benefit. Resulting in strong shelf stand out and a cohesive design that’s easy to navigate across over 60 products.

R Design have been an extended part of our Botanics brand team through the re-design process. The team have worked tirelessly going above and beyond to deliver strong designs that have leveraged the market and consumer insight shared by the brand. We are excited to continue to work with the team as we continue to deliver the Botanics relaunch.

Charlotte Save
International Brand Manager
Boots - Botanics


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