Knorr

Knorr —

‘Fresh flavour, global appeal’

Challenge: Flavour Pots captured the natural taste of fresh herbs and spices in a easy, convenient way, allowing customers to achieve authentic flavours at home. The challenge was not only to communicate that freshness and flavour, but to also clearly show product usage in a way that could be understood
across Europe.

  • Structural packaging
  • Naming
  • Brand identity
  • Packaging
  • Art direction
  • Artwork & production
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Solution: We used a spoon heaped with delicious fresh herbs and spices to show the quality of the product. This universal metaphor of the 'spoon into pot' cuts through cultural and language barriers creating a proposition that has the all-important shelf stand out.

Product of the Year 2015!

In my time with Unilever, I have worked with world class design agencies on a number of relaunch and innovation projects. R Design were one of them.

Philipp Dous
European Marketing Manager
Unilever

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