Challenge: Flavour Pots captured the natural taste of fresh herbs and spices in a easy, convenient way, allowing customers to achieve authentic flavours at home. The challenge was not only to communicate that freshness and flavour, but to also clearly show product usage in a way that could be understood
Solution: We used a spoon heaped with delicious fresh herbs and spices to show the quality of the product. This universal metaphor of the 'spoon into pot' cuts through cultural and language barriers creating a proposition that has the all-important shelf stand out.
Product of the Year 2015!
In my time with Unilever, I have worked with world class design agencies on a number of relaunch and innovation projects. R Design were one of them.
European Marketing Manager