Liberté —

A wealth not in gold or silver, but in rum!

Challenge: Lidl UK wanted us to create a visual identity and packaging design for their new flagship Caribbean black spiced rum, that reflects the brand’s story in a illustrative and elaborate way.

  • Brand positioning
  • Brand identity
  • Tone of voice
  • Packaging
Liberté Black Spiced Rum

Solution: Working with illustrator Yann Legendre, we created a contemporary narrative depicting the Liberté ship and her journey. Positioned well within its market sector it’s sure to shiver the timbers.

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