Lily Lolo

Lily Lolo —

‘Bringing sophistication to mineral cosmetics’

Challenge: Lily Lolo customers loved the 100% natural mineral cosmetics, but didn’t identify with the brand. We needed to establish the brand essence and develop an identity to match.


  • Structural packaging
  • Brand workshop
  • Brand positioning
  • Brand identity
  • Tone of voice
  • Packaging
  • Digital
  • Gifting
  • Art direction
  • Off-pack communication
  • Artwork & production
  • Guidelines
  • Brand book
  • Brand guardianship
Lily lolo rangeLily lolo mirrorLily lolo mineral starter collection

Solution: The new identity oozes sophistication, combining the four ‘L’s in Lily Lolo to create a floral monogram that captures their 100% natural values. The brand essence of Flawless Natural Beauty was the foundation for all brand touch points.

Total sales were up by 33% within 12 months of the re-launch, without any additional marketing support. The brand has secured distribution in several new markets including Germany, Spain and the Netherlands, with overall distribution business having grown by 129%. The wholesale business also increased by 56%.

Silver Dieline Award Winner!

We are really proud of our smart new look, reflecting our passion and aspiration for the brand. It is a key part of our vision to transform the beauty experience of women who want to enhance their own natural beauty and who care about what their cosmetics are made from.

Vikki Khan
Owner
Lily Lolo Cosmetics

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