Micheline Arcier

Micheline Arcier —

‘The pioneer of modern aromatherapy’

Challenge: Michelin Arcier was one of the first aromatherapy brands in the UK, created by Michelin Arcier who many consider the pioneer of modern aromatherapy. However, the brand had become outdated and needed invigorating.

  • Brand positioning
  • Brand identity
  • Packaging
  • Off-pack communication
  • Artwork & production
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Solution: Particular attention was paid to retaining the integrity and authority of the brand, by creating a well crafted, impactful identity. A contemporary feel that was sympathetic with the brand’s heritage, a true reflection of the products quality.

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