Speedo

Speedo —

'Something to goggle at'

Challenge: With a big push to be more ecologically sound and to move away from plastic pouches, Speedo wanted to do their part for the planet. They came to us to help them be greener, to reduce costs and increase visual impact and presence of the Speedo brand at point of sale.

  • Structural packaging
  • Brand identity
  • Packaging
  • Art direction
  • Artwork & production
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Solution: With over 300 products, we needed to keep things simple. We chose to design a stylish sliding cardboard box to reduce plastic consumption and straightforward photography at actual size to aid consumer navigation.

A 35% sales uplift and a healthier planet! 118 tons of PVC and 316 tons of plastic cut from manufacture process due to new box design.

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‘New kids on the block’