Tastesmiths —

‘It’s a family affair’

Challenge: Hare's Moor made mouthwatering DIY curry kits. They had bags of fresh ingredients and lashings of know-how, but lacked a brand. The mother and daughter duo needed their brand to progress from online only – to national distribution.

  • Structural packaging
  • Brand workshop
  • Brand positioning
  • Naming
  • Brand identity
  • Tone of voice
  • Packaging
  • Digital
  • Art direction
  • Off-pack communication
  • Artwork & production
  • Guidelines
  • Brand book
  • Brand guardianship

Solution: We established the brand essence was all about the love of cooking. We named them, gave them a friendly logo, typestyle, physical packaging and even helped them rewrite the cooking instructions!

From concept to shelf in less than 10 months. Stocked in Ocado and The Co-Op.

Eat Smart

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‘A smart identity for Morrisons’


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