Challenge: Hare's Moor made mouthwatering DIY curry kits. They had bags of fresh ingredients and lashings of know-how, but lacked a brand. The mother and daughter duo needed their brand to progress from online only – to national distribution.
Solution: We established the brand essence was all about the love of cooking. We named them, gave them a friendly logo, typestyle, physical packaging and even helped them rewrite the cooking instructions!
From concept to shelf in less than 10 months. Stocked in Ocado and The Co-Op.