YourGoodSkin —

‘Boots’ first new skincare brand in 15 years’

Challenge: To create a new skincare brand to compete in the global ‘Healthy Skincare’ territory. The objective was to inspire the target consumers to understand more about their skin, so it had to convey authority & expertise in a straightforward way.

  • Naming
  • Brand identity
  • Tone of voice
  • Packaging
  • Off-pack communication
  • Guidelines
  • Brand book
  • Brand guardianship

Solution: An elegant typographic logo designed to communicate three distinct messages through three typefaces - what it is, what it does and how it does it! We used a unique colour within the category and a consistent architecture to educate and inform the target audience.

YourGoodSkin launched globally and 5 serums are sold every minute in the US!

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