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30+ years of R Design, now with a soundtrack!
Listen to our podcast as you scroll — all the insight, less effort.

Now that's Inspired Common Sense!

R-Design year by year

R Design, Inspired Common Sense,

1991

R Design, Inspired Common Sense, 1991,

R Design, Inspired Common Sense, BMG Records, Artwork for Honest, David A. Stewart. Anxious Records, Curve EP Frozen

1992

R Design, Inspired Common Sense, 1992,

R Design, Inspired Common Sense, Destroy Denim, John Richmond

R Design, Inspired Common Sense, John Richmond, Destroy Denim Poster

1993

R Design, Inspired Common Sense, 1993. Push the client’s expectations. The possibilities will surprise you.

R Design, Inspired Common Sense, Somerfield vanilla and Raspberry Ripple ice cream packaging.

1994

R Design, Inspired Common Sense, 1994. No job is too small. A brief to ‘create a swing ticket’ led to the design of 15 fashion labels, and a high street game changer expectations. The possibilities will surprise you.

R Design, Inspired Common Sense, Jasper J Conran identity design on a blue bag, blue swing tag, and range of candles.

R Design, Inspired Common Sense, A series of identity designs applies across a range of gift bags for Designers at Debenhams.

1995

R Design, Inspired Common Sense, 1995. We always aim to design something timeless. I like to think our work is fashionable, but not forgettable.

R Design, Inspired Common Sense, Black Lynx Inca limited edition can design, on an orange background. On the right hand page, identity design for Reading + West.

R Design, Inspired Common Sense, Mea Skincare, packaging and identity design.

1996

R Design, Inspired Common Sense, 1996. Being in ‘the right place at the right time’ can make a big difference. Like the best comedy, it’s all about timing. One happy client for 19 years? Now, that’s funny

R Design, Inspired Common Sense, Tescos tomato and herb, Italian breadsticks range, French toast and insect repellent packaging design

R Design, Inspired Common Sense, Tescos fresh british cream range packaging design. Lineup of 4. Single cream, double cream, whipping cream and extra thick double cream.

R Design, Inspired Common Sense, Tescos finest fish range, wake up shampoo range and ice cream packaging design

R Design, Inspired Common Sense, Tescos finest range packaging design, including deserts and savoury food.

1997

R Design, Inspired Common Sense, 1997. Design is a business with creativity at its heart. But businesses need design to be effective. We succeed or fail together.

1998

R Design, Inspired Common Sense, 1998. Humour is a powerful communicator. We always try to design with a smile.

R Design, Inspired Common Sense, Identity design for Sara Bruce, food consultant and packaging design for Boaters’ cappuccino range including 6 different cappuccino designs.

1999

R Design, Inspired Common Sense, 1999. Success comes through close collaboration. This applies to both our clients and our partners.

R Design, Inspired Common Sense, Identity design for Inventory, applied across business cards, sales tags and a kitchen apron.

2000

R Design, Inspired Common Sense, 2000. Every so often, events outside your control make you stop, think, and start all over again. And that’s good for creativity.

R Design, Inspired Common Sense, Coaster designs for England and Switzerland for Euro 2004. On the right hand page, gingerbread Christmas biscuit packaging design for R-Design.

R Design, Inspired Common Sense, R-Design special edition Christmas packaging design, for 12 days of Christmas.

2001

R Design, Inspired Common Sense, 2001. Make your client look good. If they look good, you’ll look good. We get a real kick out of seeing brands realise their potential.

2002

R Design, Inspired Common Sense, 2002. Some products speak for themselves. But it’s our job to make them sing.

R Design, Inspired Common Sense, Cocoa Deli caramel toffee, cookies and cream and ice cream lollies packaging design.

2003

R Design, Inspired Common Sense, 2003

R Design, Inspired Common Sense, Selfridges Tea, One typeface fits all. Minimal yet vibrant. Fashion never tasted so good.

2004

R Design, Inspired Common Sense, 2004,

R Design, Inspired Common Sense, WHSmith Pencils, WHSmith Sketch book

2005

R Design, Inspired Common Sense, 2005,

R Design, Inspired Common Sense, UKR Telecom branding, UKR Telecom van

2006

R Design, Inspired Common Sense, 2006,

R Design, Inspired Common Sense, Argan 5+ haircare, Dr Nick Lowe skincare, Little Me haircare, Dr Ceuticals skincare

2007

R Design, Inspired Common Sense, 2007,

R Design, Inspired Common Sense, Micheline Arcier Aromatherapy

2008

R Design, Inspired Common Sense, 2008,

R Design, Inspired Common Sense, Speedo Swimming Googles

R Design, Inspired Common Sense, Speedo Googles Packaging with less wastage, 35% global sales uplift.

2009

R Design, Inspired Common Sense, 2009,

R Design, Inspired Common Sense, Crabtree & Evelyn: Rose Essence Skincare, Crabtree & Evelyn Christmas Diffuser and Candle

R Design, Inspired Common Sense, Crabtree & Evelyn Christmas Range

2010

R Design, Inspired Common Sense, 2010, Never be afraid to be different. Small brands must shout loudly to ensure they get picked.

R Design, Inspired Common Sense, K Shocolåt Milk Chocolate Pretzels and Raspberries

R Design, Inspired Common Sense, Happy Naturals Shampoo & Conditioner

2011

R Design, Inspired Common Sense, 2011

R Design, Inspired Common Sense, Blend Collective, Truly Natural Bodycare, Soap design packaging

R Design, Inspired Common Sense, Blend Collective, Truly Natural Bodycare, Blend Collective Range, Packaging design

2012

R Design, Inspired Common Sense, 2012

R Design, Inspired Common Sense, Eyeko London, eye care

2013

R Design, Inspired Common Sense, 2013,

R Design, Inspired Common Sense, Knorr, Flavour Pots, Stock flavour, packaging design

R Design, Inspired Common Sense, Tastesmiths packaging and branding, Toni & Guy haircare, Packaging design

2014

2014, :We measure our success on the number of clients that keep coming back for more.

R Design, Inspired Common Sense, Lily Lolo cosmetics.

R Design, Inspired Common Sense, Lily Lolo Cosmetics, Lily Lolo Identity, Lily Lolo business card.

R Design, Inspired Common Sense, Lidl UK, Liberte Rum, Abrachan whisky, drinks packaging design

R Design, Inspired Common Sense, M&S Kids, M&S baby and Kids range identity and packaging design

2015

R Design, Inspired Common Sense,2015,

R Design, Inspired Common Sense,Hemsley Prestige Range of Paint for Homebase

2016

R Design, Inspired Common Sense,2016,

R Design, Inspired Common Sense,Sanctuary Spa Gifting, Gift Packaging.

R Design, Inspired Common Sense,Sanctuary Spa Body Range, Sanctuary Spa packaging design.

2017

R Design, Inspired Common Sense,2017,

R Design, Inspired Common Sense, Sense Branding design, Sense Packaging design, Sense food supplements

R Design, Inspired Common Sense,XTX Markets Identity and branding

R Design, Inspired Common Sense,Morrisons, Eat smart range branding and packaging design

2018

R Design, Inspired Common Sense,2018,

R Design, Inspired Common Sense, Botanics Identity, Botanics Skincare design, Botanics Packaging design, Botanics web design.

2019

R Design, Inspired Common Sense,2019,

R Design, Inspired Common Sense,Medela Mum and Baby, Medela Solo Hands free

R Design, Inspired Common Sense,Medela Breast Pump Range

2020

R Design, Inspired Common Sense,2020,

R Design, Inspired Common Sense,No7 range, No7 Primer, No7 Cleansing, No7 Cosmetics, N07 Anti-aging, No7 Retinol.

2021

R Design, Inspired Common Sense,2021,

R Design, Inspired Common Sense,Superfacialist, Superfacialist Men

2022

R Design, Inspired Common Sense,2022,

R Design, Inspired Common Sense,Pets at Home, Complete Nutrition

R Design, Inspired Common Sense,Pets at Home Bird seed, Pets at Home Christmas 2023 Advent Calendar.

2023

2024

2025

2026

R Design, Inspired Common Sense,

R Design
The Old Piano Factory
5 Charlton Kings Road, London
NW5 2SB
+ 44(0)20 7284 5840