Cookworks

Cookworks —

‘Your helping hand in the kitchen’

Challenge: With a loyal customer base, the new branding and packaging needed to follow a clear strategy. One that would allow the brand to effectively communicate the existing straight forward, 'up to the job' product values, while at the same time become display worthy and aspirational.

  • Brand identity
  • Tone of voice
  • Packaging
  • Digital
  • Off-pack communication
  • Guidelines
cookworks_1cookworks_2cookworks_3cookworks_4

Solution: We captured the core product values communicating both fit for purpose and friendliness, using an adaptable logo and brand language that would work on product, packaging and online. We emphasised the features and benefits to communicate the design details and reinforce its brand position of "Your helping hand in the kitchen".

KX

arrow
Previous project

KX

‘Adrenaline-fueled serpent’

Hemsley

arrow
Next project

Hemsley

‘Evoking timeless authority’