Eat Smart

Eat Smart —

‘A smart identity for Morrisons’

Challenge: Customer behaviour and trends in the healthy eating category were changing and the existing brand NUME was confusing to customers. A new approach was needed to communicate health and wellbeing quickly and effectively.

  • Brand workshop
  • Brand positioning
  • Strategy
  • Naming
  • Brand identity
  • Packaging
  • Art direction
  • Guidelines
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Solution: We worked closely with the Morrisons team to create a clear strategy. We reintroduced the original name, 'Eat Smart' and created a strong coherent brand which stretches across multiple categories. It clearly defines the proposition as an all-encompassing healthy living campaign.

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‘It’s a family affair’