Challenge: To reposition Eyeko as the go to brand for eye make up and appeal to a more premium, older and affluent consumer and enable them to become a high street brand.
Solution: To reflect Eyeko's strong brand personality, an equally strong logo was developed. Playful typography and unusual colour combinations helped the brand stand out from its competitors and gave them a unique identity.
Eyeko is now more than just a cult brand, growing a range of over 50 products sold within numerous
global outlets such as Selfridges, M&S, Sephora and Space NK.