Eyeko —

‘All eyes on Eyeko’

Challenge: To reposition Eyeko as the go to brand for eye make up and appeal to a more premium, older and affluent consumer and enable them to become a high street brand.

  • Brand positioning
  • Brand identity
  • Packaging
  • Artwork & production

Solution: To reflect Eyeko's strong brand personality, an equally strong logo was developed. Playful typography and unusual colour combinations helped the brand stand out from its competitors and gave them a unique identity.

Eyeko is now more than just a cult brand, growing a range of over 50 products sold within numerous
global outlets such as Selfridges, M&S, Sephora and Space NK.

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