Hemsley

Hemsley —

‘Evoking timeless authority’

Challenge: Paint is Homebase's largest category. Their prestige range needed to challenge the established players.

  • Brand positioning
  • Naming
  • Brand identity
  • Tone of voice
  • Packaging
  • Off-pack communication
  • Guidelines
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Solution: Achieving credibility was key to our approach. The name stirs up a feeling of authentic British heritage. Quality and class. An identity as durable as the paint itself.

Cookworks

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‘Your helping hand in the kitchen’

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Homebase

'Home is where the heart is'