Stoer —

‘The ultimate defence for men's skin’

Challenge: To create a premium and contemporary skincare brand for a new generation of men who care about their appearance. Using cutting edge active ingredients designed to combat environmental stress factors and skin ageing concerns.

  • Brand workshop
  • Brand positioning
  • Naming
  • Brand identity
  • Tone of voice
  • Packaging
  • Digital
  • Art direction
  • Off-pack communication
  • Artwork & production
  • Guidelines
  • Brand book
  • Brand guardianship
Store face wash & serumStoer rangeStoer brand bookStoer brand book pagesStoer serum set

Solution: A classic, modern identity with premium cues, clean sharp lines and a mark to reflect Stoer’s Scottish origins.

Stoer was exclusively launched in Harvey Nichols, from concept to shelf in less than 12 months.

R Design have become an integral part of my business; their passion, attention to detail and creativity has allowed a genuinely exciting collaboration to produce what I believe to be an iconic brand with a difference. Thank you sincerely to all at R Design who have contributed to my project, I look forward to many more years of working with you.

Marianne Morrison
Stoer Skincare


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