Stoer —

‘The ultimate defence for men's skin’

Challenge: To create a premium and contemporary skincare brand for a new generation of men who care about their appearance. Using cutting edge active ingredients designed to combat environmental stress factors and skin ageing concerns.

  • Brand workshop
  • Brand positioning
  • Naming
  • Brand identity
  • Tone of voice
  • Packaging
  • Digital
  • Art direction
  • Off-pack communication
  • Artwork & production
  • Guidelines
  • Brand book
  • Brand guardianship
Stoer digital desktop & phoneStoer digital mobileStore face wash & serumStoer rangeStoer brand bookStoer brand book pagesStoer serum set

Solution: A classic, modern identity with premium cues, clean sharp lines and a mark to reflect Stoer’s Scottish origins.

Stoer was exclusively launched in Harvey Nichols, from concept to shelf in less than 12 months.

R Design have become an integral part of my business; their passion, attention to detail and creativity has allowed a genuinely exciting collaboration to produce what I believe to be an iconic brand with a difference. Thank you sincerely to all at R Design who have contributed to my project, I look forward to many more years of working with you.

Marianne Morrison
Stoer Skincare


Previous project


‘Boots’ first new skincare brand in 15 years’


Next project


‘Empowering women to ‘Let Go’’