XTX

XTX —

‘Mathematical innovation’

Challenge: XTX were shaking up old practices to reflect the changes that technology and automation bring. They wanted an identity to shift perception from conservative and institutional to progressive and tech-savvy.

  • Brand positioning
  • Brand identity
  • Digital
  • Off-pack communication
  • Brand book
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Solution: Inspired by their algebraic equation, we created this clever identity for a world of mathematical innovation. Genius!

XTX Markets is one of the fastest growing trading shops. They are now in the global top 5 of FX trading houses.

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