Fudge
Why follow, when you can create your own look and stand out from the crowd.
Haircare branding & packaging
Fudge is a haircare brand for people who refuse to be labelled, for those who want to turn heads, make a statement and defy expectations. This required a design solution that captures the “Anti-ordinary” brand essence and salon expertise of Fudge Professional haircare products.
Creating a clear hierarchy and segmentation to help navigation across the entire range of Fudge Professional products.
Our design solution was not only easy to navigate, but also captured the art of colour in an unexpected way.
