No7
A simple modern solution capturing the Magic of 7.
Skincare & cosmetics redesign
First launched in 1935 Boots No7 had 11 products. Progressive growth over time had led to disparate ranges, inconsistent branding and a lack of perceived quality. Driven by the ambition to improve sustainability and modernise No7, our task was to develop a strong, cohesive design across existing ranges and new launches. Componentry and print finishes adhering to environmental objectives was also a key part of the brief. Today the brand has over 850 products in 18 markets worldwide and is worth over £800 million.
We worked closely with the No7 team over a 2-year period. Developing each area to create a flexible design solution that was cohesive across all of their skincare and cosmetic lines with different price points and benefits.
A beautiful solution that captures “The magic of 7.”
