Boots
Less, really, is more.
Beauty packaging redesign
With that key thought in mind, we worked across a number of Boots' ranges to create a simple, clean, contemporary and elevated design aesthetic that puts the product first.
Our less is more design philosophy carries through to optical and beauty accessories. Clearly identifiable range colours, and simplicity of information cuts through the clutter in a very busy store environment to create a sense of calm and trust that people associate with the Boots brand.
