GDR

Creating an unforgettable identity from a forgettable name.

Identity & website design

General Design Recommendations - A market research, innovation and thought leadership consultancy with a name clients couldn’t recall. We designed a fluid identity built around their abbreviation GDR, where the acronym changes every time to reflect the diversity of their business. We commissioned the illustrator Tyler Spangler whose collage and surreal style that captures the nature of how GDR can challenge clients to think differently. After all, “Great Design Rocks.”