Champneys
Total brand rejuvenation
Brand identity, packaging and brand campaign
What was maybe once considered premium and modern can quickly date and look out of step amongst the competition... Champneys are pioneers and leaders in wellness, but their branding and packaging didn't match up to their amazing spa experiences. So, the UK's original and favourite wellness spa checked in with us for a complete brand rejuvenation across their whole portfolio.
In 2025 Champneys entered their centenary year. Our idea was to capture that in a uniquely Champneys way - hence not being 100 years old, but rather 100 years young!
The 100 Years Young campaign features across digital, print, limited edition items and ladies and mens gifting ranges throughout the year.
