Wildways
Hungry like the wolf!
Brand strategy, naming & brand creation
Wildways is nutrition born from evolution. Our challenge was to create a premium ancestral pet food brand inspired by the natural, carnivorous diet of the wolf.
We created a brand that is bold and confident. Compelling overhead landscape imagery forms the unique spirit of the brand, depicting the native environment of the wolf.
Raw ingredient shots convey food values and appetite appeal, fresh ingredients from trusted sources. The range is easy to navigate, communication is clear and impactful with straight-forward messaging and claims, helping pet owners provide the best diet for their pets.
