Pets at Home

Helping put pets first and establishing a truly believable owners brand.

Branding & packaging design

Pets at Home are the UK’s leading pet care business, providing pet owners with everything they need. Our brief was to create a brand strategy for thousands of products that needed to appeal to owners of numerous animal types and communicate their core value “We’re all for pets.” The result: A recognisable, cohesive design that captures the brand’s expertise and has delivered double digit year on year sales growth. Putting pets first: Making that emotional connection between owners and their pets.

Pets at Home Branding & packaging design, Complete Nutrition Range, Dry Pet Food, Complete Nutrition for Kittens, rich in chicken, Complete Nutrition for Mature Dogs rich in chicken with vegetables, Complete Nutrition Small Breed for Adult Dogs rich in chicken with vegetables, Nuggets for Adult Rabbits with pumpkin, mint and nettle.
Pets at Home Branding & packaging design, Dog Dental Sticks for small dogs with chicken, Jack Russell. Dog Treats. Pets at Home Branding & packaging design, Complete Nutrition for adult cats rich in chicken. Russian Blue Cat, Chartreux Cat, Korat Cat, Scottish Fold Cat, Dry Cat Food, Orange Cat Food Bowl, Blue Kitchen Cupboards, Cat Food Photography Shoot.
Pets at Home Branding & packaging design, Wild Bird Seed, Robin & Songbird Mix all year round feed with nuts, berries and protein packed mealworms, Seed Feast all year round feed with a tasty blend of 10 seeds for Most Wild Birds, Bird illustrations, garden illustrations, garden photography shoot, outdoors photography shoot, garden table, garden trees at golden hour.

Pets Essentials: Where Value Meets Wagging Tails

Pets Essentials was strategically developed to address the challenge of creating a budget-friendly offering within Pets at Home's "good, better, best" tiering. Designed for consumers seeking affordability, our approach focused on simplicity and accessibility to engage price-conscious pet owners without compromising brand trust.
Pets Essentials stands out from the Core range yet remains an integral part of the brand family. Simple messaging and hand-drawn illustrations add an approachable, friendly tone, making the design memorable and consumer-centric.
The result is a fun, recognisable design that embodies Pets at Home’s mission, “We’re all for pets.”