Medela

We helped an expert baby brand communicate its reasons to believe.

Brand guardianship, packaging, structural & digital design

A design strategy to create a global master brand for one of the world’s leading developers of baby products based in Switzerland. Building on the brand’s assets we created a wall of yellow on shelf. A bold, recognisable visual identity reflecting the strong emotional bond between mother and baby. Medela distributes its products in more than 100 countries across Europe, America and Asia.

Medela, Brand guardianship, packaging, structural & digital design, Baby Products, Before and After Packaging, Medela Harmony.
Medela, Brand guardianship, packaging, structural & digital design, Baby Products, Mother and Baby on bed.
Medela, Brand guardianship, packaging, structural & digital design, Baby Products, Mother and Baby, Hands and Feet.

These best in class products needed a design solution to make deeper connections with the target consumer across all touchpoints.

Medela, Brand guardianship, packaging, structural & digital design, Baby Products, Medela PersonalFit Flex Bottles, Connectors and Breast Shields. Medela, Brand guardianship, packaging, structural & digital design, Baby Products, Medela Harmony essentials pack, Feature and Benefits, Back of Pack
Medela, Brand guardianship, packaging, structural & digital design, Baby Products, Icons.
Medela packaging inner insert card
Medela, Brand guardianship, packaging, structural & digital design, Baby Products, Medela Keep Cool Sleep, Breathable maternity & nursing bra. Medela, Digital design, Baby Products, Mobile App, My baby, tips and advice.
Medela, Brand guardianship, Digital design, Baby Products, Desktop, Web site home page, Medela Freestyle Hands Free.